January 28th 2021 | Central London

Are you prepared to deal with a crisis?

Time

Session

09:30

Registration, refreshments and networking

10:00

Chair’s morning introduction

Chair: Paul Richards, Former Special Adviser and author of Be Your Own Spin Doctor (Confirmed)

10.10

Being prepared: Is your crisis communications strategy up-to-date? (Panel Discussion)

  • Planning, adapting and updating your crisis communication strategy 
  • Creating your crisis communications team: Who’s in your A Team? 
  • Practice makes perfect: Rehearsing and testing in advance 
  • Exploring the GCS PRIMER framework
  • Successful message management

Speaker: Kate Hartley, co-founder, Polpeo; author, Communicate in a Crisis (Confirmed)

Speaker: Anita Boateng, Senior Director, FTI Consulting (Confirmed)

10:40

A crisis strikes

Speaker: Elijah Lawal, UK PR, Communications, and Public Affairs, Google (Confirmed)

11.00

Refreshments and networking

11.20

 Identify and understand your key stakeholders

  • Stakeholder mapping: Who are your key internal and external contacts? 
  • Harnessing your stakeholders to amplify messages 
  • Identifying and training your spokespeople 

Speaker: Bridget Aherne MCIPR, Bridget Aherne Communications (Confirmed)

11.50

 Understanding and working with the media 

  • Common pitfalls: Know what to avoid when communicating with the media 
  • Understanding and harnessing the forces that drive the media 
  • Creating mutually beneficial relationships

Speaker: Paul Gallagher, Director, Cheary & Gallagher Ltd (Confirmed)

12.20

Lunch, refreshments and networking

13.00

Short term crisis, long term consequences  

  • Tools to prevent a short-term crisis from becoming a long-term one 
  • Key indicators to show the problem is evolving and persisting  
  • Getting back on message: Tips to regaining long-term control 

Speaker: Alice Oliver, Head of Internal Communications, University of Derby (Confirmed)

13.30

    Crisis comms on a shoestring budget: Core training, what you need to know and do in a crisis

    Speaker: Kate Rawlins, Associate Director, Digital Capability, Helpful Digital (Confirmed)

    14.00

    Refreshments and networking

    14.30

    Case study 1: Crisis communications as part of wider crisis management

    • Case study of crisis management in the whole and communication’s role in that
    • Tools at your disposal in a risky environment
    • Decision-making under 

    Speaker: Myriam Walburger, Marketing and Communications Director,  Govia Thameslink Railway (GTR) (Confirmed)

    15.00

    Case study 2: Crisis communications as part of wider crisis management

    • Case study of crisis management in the whole and communication’s role in that
    • Tools at your disposal in a risky environment
    • Decision-making under 

    Speaker: Claire Cyprien, Head of Communications and Engagement, HMRC (Confirmed)

    15.30

    Chair's closing remarks and close of conference

    Chair: Paul Richards, Former Special Adviser and author of Be Your Own Spin Doctor (Confirmed)