January 31st 2019 | Central London

Are you prepared to deal with a crisis?

Time

Session

09:30

Registration, refreshments and networking

10:00

Chair’s morning introduction

Chair: Paul Richards, Former Special Adviser and author of Be Your Own Spin Doctor (Confirmed)

10.10

Morning keynote address: First-steps, reacting and responding to a developing crisis

Speaker: Laurie Bell, Director of Communications & Communities, Wiltshire Council (Confirmed)

10:30

Being prepared: Creating and maintaining an up-to-date crisis communications strategy

  • Strategy before and during a crisis - planning, responding and adapting
  • Implementing a ‘dry-run’ and taking away key lessons learnt
  • Top-tips to develop your crisis communications team
  • Identifying and training your spokespeople
  • Decision-making under pressure

Speaker: Iain Campbell, Communications Manager, Resilience Division, The Scottish Government (Confirmed)

Speaker: Rachel Carr, Director of Communications, Department of Health and Social Care (Confirmed)

Speaker: Julie Maddocks, Director of Public Information, Bedfordshire Police (Confirmed)

Speaker: Ella Minty, Corporate Affairs Adviser (Confirmed)

11.20

Refreshments and networking

11.50

Short term crisis, long term consequences 

  • Tools to prevent a short-term crisis from becoming a long-term one
  • Key indicators to show the problem is evolving and persisting 
  • Getting back on message: Tips to regaining long-term control

Speaker: Nick Price-Thompson, interim Head of News, Kensington and Chelsea Council (Confirmed)

12.15

 Identify and understand your key stakeholders

  • Harnessing your stakeholders to amplify messages on social media and traditional media
  • Stakeholder mapping: Who are your key internal and external stakeholders?

Speaker: Jennifer Green, Director of Strategic Communications, Manchester City Council (Confirmed)

12.40

Case Study: An organisation in crisis

Speaker: James Lindsay, Crisis Manager, Cambridge Analytica 2018 (Confirmed)

13.10

Lunch, refreshments and networking

14.00

    Thinking and acting swiftly: How social media monitoring can prevent a larger crisis

    • Speaking vs listening: The importance of hearing what your audience is saying 
    • Address concerns fast: 72% of people expect a twitter response in the first hour
    • How can social media listening, help predict and mitigate crisis situations?
    • What tools and techniques can you deploy on a small scale?

    14.20

    Understanding and working with journalists

    • What are the press looking for in a story? Ensuring a mutually beneficial relationships
    • Common pitfalls: What should you avoid when communicating with them?
    • How should you work with the press pre, during and post crisis?

    14:40

    Crisis communications-building public confidence

    • Successfully manage the incident, your organisation and stakeholders on a limited budget
    • Demonstrating a joined up approach with partners
    • Responding and containing a growing crisis
    • What to do when two separate crises hit?

    Speaker: Garry Evanson, Head of Security & Emergency Planning, Westminster Abbey (Confirmed)

    15:00

    Case study: Crisis communications as part of wider crisis management

    • Case study of crisis management in the whole and communication’s role in that
    • Tools at your disposal in a risky environment
    • After the storm: Ensuring lessons are learnt to improve your crisis communications

    15:30

    The future of crisis communications

    • Tomorrow's crisis today: Where should you place your resources
    • What emerging platforms should you be aware of?
    • How can new monitoring and AI application help?

    15:50

    Chair's closing remarks

    Chair: Paul Richards, Former Special Adviser and author of Be Your Own Spin Doctor (Confirmed)

    16.00

    Close of conference