January 30th 2020 | Central London

Are you prepared to deal with a crisis?




Registration, refreshments and networking


Chair’s morning introduction

Chair: Paul Richards, Former Special Adviser and author of Be Your Own Spin Doctor (Confirmed)


Morning keynote address: First-steps, reacting and responding to a developing crisis

Speaker: Laurie Bell, Director Communities and Communications, Wiltshire Council (Confirmed)


Being prepared: Creating and maintaining an up-to-date crisis communications strategy

  • Strategy before and during a crisis - planning, responding and adapting
  • Implementing a ‘dry-run’ and taking away key lessons learnt
  • Top-tips to develop your crisis communications team
  • Identifying and training your spokespeople

Speaker: Rachel Carr, Director of Communications, Department of Health and Social Care (Confirmed)

Speaker: Laurie Bell, Director Communities and Communications, Wiltshire Council (Confirmed)


Refreshments and networking


Short term crisis, long term consequences 

  • Tools to prevent a short-term crisis from becoming a long-term one
  • Key indicators to show the problem is evolving and persisting 
  • Getting back on message: Tips to regaining long-term control

Speaker: Cormac Smith, Strategic Communication Specialist (Confirmed)


 Identify and understand your key stakeholders

  • Harnessing your stakeholders to amplify messages on social media and traditional media
  • Stakeholder mapping: Who are your key internal and external stakeholders?

Speaker: Russell Barnes, Head of Digital Communications, Department for Environment, Food & Rural Affairs (Confirmed)


Case Study: An organisation in crisis

Speaker: James Lindsay, Crisis Manager, Cambridge Analytica 2018 (Confirmed)


Lunch, refreshments and networking


    Cutting through the noise: How robust social media monitoring can help you stay informed during a crisis

    • Preparation is key – insight from social data can help you manage rather than hinder a crisis
    • Navigation can be overwhelming without effective monitoring 
    • Stay on top of changes in narrative direction
    • Identify key influential grassroots and national level voices

    Speaker: Ryszard Bublik, CEO and founder, Social360 social media monitoring (Confirmed)


    Understanding and working with journalists

    • What are the press looking for in a story? Ensuring a mutually beneficial relationships
    • Common pitfalls: What should you avoid when communicating with them?
    • How should you work with the press pre, during and post crisis?

    Speaker: Joey Jones, Strategic Council, Cicero Group (Confirmed)


    Crisis communications-building public confidence

    • Successfully manage the incident, your organisation and stakeholders on a limited budget
    • Demonstrating a joined up approach with partners
    • Responding and containing a growing crisis
    • What to do when two separate crises hit?

    Speaker: Garry Evanson, Head of Security & Emergency Planning, Westminster Abbey (Confirmed)


    Crisis communications as part of wider crisis management

    • Case study of crisis management in the whole and communication’s role in that
    • Tools at your disposal in a risky environment
    • After the storm: Ensuring lessons are learnt to improve your crisis communications
    • Decision-making under pressure

    Speaker: Iain Campbell, Communications Manager, Resilience Division, The Scottish Government (Confirmed)


    Delivering communications in Blue Light Services

    Speaker: Bridget Aherne, Director, Bridget Aherne Communications (Confirmed)


    Chair's closing remarks

    Chair: Paul Richards, Former Special Adviser and author of Be Your Own Spin Doctor (Confirmed)


    Close of conference